The best videos strike a middle ground between visually interesting content and a topic that can be broken down into bite-sized pieces for your audience. Once you have your topic, you need to hit the perfect balance between engaging and informative. Looking at the top search results in your specific topic can help narrow your focus to what people actually want to watch. If you’re wondering what words to use in your title, consider doing a quick scan of Google to see what keywords are doing well. For example, a video titled “How to make vegan, gluten-free cookies” is more likely to do well than “How to make cookies.” A more specific how-to looking at a key area will do better than a general title. Unless you’re creating a video about a very niche topic that no one else has covered, you’ll want to take a unique angle. There are tons of great tutorials and how-to videos out there. Wondering where to start? Here are some tips and templates from Biteable to get you going on your first how-to video. Get the word out and reach a brand new audience.Build an entertaining and informative YouTube channel.Establish yourself as an expert in a certain area.How-to videos on YouTube are increasing in popularity: searches for how-to videos have gone up by 70%, with viewers consuming more than 100 million hours of how-to videos a year in North America alone.Ĭreating a how-to video is a great way to demonstrate the benefits of your product or service without being too sales-y. From tutorials to educational videos, 91% of smartphone users consult their mobile device for help in completing various tasks.
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